Daniel is a seasoned technology transformation expert with over 20 years of experience in accelerating growth for businesses, with a passion for helping startups succeed.

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He is an active member of the Australian start-up community as a Mentor at Stone and Chalk and Startup Genome Ambassador, for Melbourne. Prior to Slingshot Advisory, Daniel lead a variety of transformation projects across Asia Pacific and Europe, across organisations such as UBS, Lloyds of London, National Australia Bank and Adidas.

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For the past 12 years, Daniel has been an integral part of the growth story of Yellowfin BI, from Melbourne start-up to a successful exit.

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His expertise includes establishing beachheads to expedite growth in new markets, executing growth marketing strategies on a budget, optimising B2B sales processes, and constructing channel and partnership strategies to propel indirect expansion.

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With a deep background in leveraging data for competitive advantage and experience in scaling businesses from the ground up, he's here to help your startup accelerate growth.